family

The Happy Stretch: Christmas and My Birthday

Growing up, I always enjoyed the time between Christmas and my birthday in early February. During that five-and-a-half week stretch, I would enjoy the Christmas holidays while out of school, followed by New Year's. Then, I would start planning my birthday party and birthday wish list based on what I didn't get on my Christmas… Continue reading The Happy Stretch: Christmas and My Birthday

sorority

Skits, Crafts, Chats, Chants, Tears and Smiles: Alabama Sorority Recruitment 2013

It's that time again! What time, you say? Fall Sorority Recruitment Time! And why would a 30-year-old like myself care, you ask? Well, because I'm still involved with my sorority, Gamma Phi Beta, at the international level, and have volunteered in several different roles since I graduated from college in 2005. Currently, I serve as… Continue reading Skits, Crafts, Chats, Chants, Tears and Smiles: Alabama Sorority Recruitment 2013

career, digital

Exploring My New Dawn in Digital Marketing, PR, CPG and More

It's been a really interesting couple of months for me. Back in April, I was laid off from my former employer, which has since sold or traded about 1/3 of its media properties. So let's just say I consider myself lucky to have been put out to pasture before the biggest -- and most unexpected… Continue reading Exploring My New Dawn in Digital Marketing, PR, CPG and More

Uncategorized

Enchanted with Oreo’s “Wonderfilled”

Now that I'm working as a digital marketing manager in the consumer packaged goods (CPG) industry, I've taken a renewed interest in digital and advertising campaigns for grocery items. Mad Men is one of my favorite shows, but I hardly ever watch it when it airs on Sunday nights, opting instead to watch a recorded… Continue reading Enchanted with Oreo’s “Wonderfilled”

health & beauty

Social Commerce: My Experiences with BzzAgent, Influenster and More

Social Commerce is a somewhat new idea, and there are a number of things that fall under this category. (This article from Mashable lays it out well) Number 4 on Mashable's list -- Peer Recommendation -- is something I've been participating in for a while now -- namely, the sites that reward individuals for sharing products… Continue reading Social Commerce: My Experiences with BzzAgent, Influenster and More

career

The Switch: My Journey from Digital Media to Digital Marketing

I posted this little missive on my Facebook account today. I think it boils down what I'm feeling quite nicely.  On April 3, I was laid off from my former job. And on April 22, I started a new career in digital marketing for consumer packaged goods. Talk about a quick turnaround! And I could… Continue reading The Switch: My Journey from Digital Media to Digital Marketing