Uncategorized

Enchanted with Oreo’s “Wonderfilled”

Now that I’m working as a digital marketing manager in the consumer packaged goods (CPG) industry, I’ve taken a renewed interest in digital and advertising campaigns for grocery items.

Mad Men is one of my favorite shows, but I hardly ever watch it when it airs on Sunday nights, opting instead to watch a recorded version on my DVR a night or two later. And I always fast forward through the commercials, unless something catches my eye as I progress forward 30 seconds at a time.

Well, something caught my eye this time.

Maybe I’m just the right demo for this campaign, but I was enchanted with this commercial, and with what Oreo did for their 100-year anniversary. The New York Times covered both campaigns this week.

Oreo opted to kick off this campaign during Sunday’s Mad Men — a nice choice, I think, because we all know that only smart, savvy people such as myself watch Mad Men, right? (:

What do you think of this commercial featuring an original song by Owl City? Did Oreo follow up their 100 years campaign well with this original choice?

health & beauty

Social Commerce: My Experiences with BzzAgent, Influenster and More

Social Commerce is a somewhat new idea, and there are a number of things that fall under this category. (This article from Mashable lays it out well)

Number 4 on Mashable’s list — Peer Recommendation — is something I’ve been participating in for a while now — namely, the sites that reward individuals for sharing products and purchases with friends through social networks.

The sites I participate in:

BzzAgent

Swaggable

Influenster

In addition, I’ve also been rewarded with items and special offers through Klout Perks.

My BzzAgent score
My BzzAgent score

I’ve been with BzzAgent the longest — since 2009. In that time, I’ve participated in 16 campaigns, most focused around cosmetics. Just this year alone, I received free COVERGIRL foundation, a great sampling of new Neutrogena cosmetics, and new Got2B volumizing hair powder.

Also this year, from Klout: A free full-size Carol’s Daughter Monoi Serum for hair, and a free Norton security app for my iPhone.

Swaggable and Influenster are new additions for me this year. I have a sample of wasabi dressing headed my way from Swaggable, and as for Influenster, I’ve recieved Aveeno night cream, and I have my first “VoxBox” headed my way!

Of the 4, BzzAgent and Influenster are the two who employ gamification, or rewards, badges, etc. to motivate users to complete tasks, like filling out surveys and completing social media activities. And I’ll admit — it’s addicting! I love seeing my scores rise!

My Influenster Badge Score
My Influenster Badge Score

Currently, I have campaigns ongoing for Got2B and COVERGIRL on BzzAgent, and Aveeno on Influenster. And though I haven’t loved every single product I’ve received as a part of campaigns over the years, I have to say I love all three! Here’s some more thoughts on each:

1) Schwarzkopf Got2B POWDER’ful Volumizing Styling Powder (BzzAgent): This stuff is awesome, and so convnient. It’s just a tiny, light little shaker container. Pour a little bit out, rub in your hands, and apply to the roots. BAM! It’s really that simple, and you can re-apply as needed for even more volume. I think this product pairs really well with a dry shampoo for second-day styling, or can help get that teased look if you have clean hair. I can picture it working really well this summer in Florida, too. (Can you picture the humidity! Yuck!) It’s available at Walgreens for just $3.99 a pop!

2) COVERGIRL Outlast Stay Fabulous 3 in 1 Foundation (BzzAgent): This is another product that I’ve road-tested to beat the Florida heat. With this campaign, I received a coupon for a free full-size foundation, and was able to go pick out my shade — 110, Classic Ivory, their second-lightest shade. I was a little hesitant on this foundation at first. I’ve been using mainly Bareminerals and drugstore versions of Bareminerals powder foundation for the past few years, especially since I have a combination-to-oily complexion that’s somewhat acne-prone.  So it had really been quite some time since I had tried a liquid foundation that I liked. But Outlast Stay Fabulous 3-in-1 really took the cake. Exactly 1 pump is what I need for my daily application. It glides on smoothly, helps to conceal blemishes and scars, and blends very well. It also has staying power, and I can tell the primer in the foundation formula works, but it works especially well when combined with another product I’ve fallen in love with this spring: Neutrogena Shine Control Primer. COVERGIRL Outlast Stay Fabulous 3-in-1 Foundation is really affordable too — around the $9 mark at Target.

Sidenote: I have to say that COVERGIRL has done an excellent job of improving their product formulations, packaging and overall branding over the last couple of years. I love their LashBlast mascaras and COVERGIRL+ Olay eye concealer!

3) Aveeno Positively Radiant Intensive Night Cream (Influenster): OK, so I’m at this weird time in my life when I’m still fighting oil, blemishes, and my skin in many ways is still acting like a teenager. I’ve been able to get it under control for the most part with a prescription regimen from my dermatologist. But, I’m also facing a new battle: aging. I’ve been using eye cream twice daily for the past 4 years or so. But I’m starting to see that my skin need a little more, especially overnight, so I’m glad that this landed on my doorstep when it did. I’ve always liked Aveeno, and how gentle their products are. I’ve used this oil-free night cream a few times and noticed that my skin seemed plumper and firmer upon waking. I’m still trying to figure out if a product like this is the best fit for my acne-prone skin, but I haven’t noticed any major breakouts as a result of using. Overall, I like the product and would recommend to anyone with combination, normal, or dry skin! It’s $16.99 at CVS.

I hope you’ve found my overview of these social commerce programs helpful — do you participate in any? What has your experience been like?

career

The Switch: My Journey from Digital Media to Digital Marketing

I posted this little missive on my Facebook account today. I think it boils down what I’m feeling quite nicely. Image

On April 3, I was laid off from my former job. And on April 22, I started a new career in digital marketing for consumer packaged goods. Talk about a quick turnaround! And I could not be more thrilled about what lies ahead.

The most interesting aspect of being laid off, and of being able to be open about job-seeking, was the questions I got from those curious about my journey. I received several messages along the lines of “I’m intrigued to see where you end up.” (And I had a lot of cheerleaders, too! You know who you are!)

And so, digital marketing is where I ended up. I don’t know if everyone really finds that intriguing, but I will say that I believe digital marketing is a great career path for digitally-savvy journalists bound to traditional media, but hungry to move beyond the focus on and subsequent constant “shipping” to traditional print and broadcast channels.

Some things I’ll be tackling: Inbound/permission marketing, digital content strategy and execution, social media strategy and execution, influencer and blogger outreach, email marketing, mobile strategies, project management, etc. etc. etc.

A few tips for those wanting to make the switch from media (or any other industry) to marketing:

1) Read, read, read! There is a bounty of books and websites devoted to digital marketing. Learn as much as you can. I’m still a novice in many regards — especially all the marketing jargon! I’m a huge fan of thought leaders Chris Brogan, Kristina Halvorson and Melissa Rach, Seth Godin, and Guy Kawasaki, just to name a few. I also have books from Mack Collier and Jackie Huba on my reading list.

2) Network, network, network! Attend local meetings of the Social Media Club or other marketing-focused groups in your area. Reach out to professionals you admire in your town and ask for 30 minutes of their time over coffee or lunch. I’ve had several chats over the past year or so with folks here in the Orlando area who I (wrongly) assumed might not even give me the time of day! And I’ve had others reach out to me in turn. Give some, take some!

3) Sign up with talent agencies. I hooked up with Aquent and Vitamin T a little more than a year ago. It took some time, but my second interview through Aquent worked out with my current placement, made through their Vitamin T network. Did I mention that Aquent also placed a former report of mine in a position in New York City? They’re the real deal! Digital talent agencies like this are a great way to jumpstart the job hunt while still employed.

4) Brand yo’self! As a journalist, your skill-set may be reporting, editing and/or photography — but it’s all relevant. Beyond those skills, think about the digital skills you’ve learned and make sure they’re prominent on your LinkedIn profile. Don’t have a LinkedIn page? Then you’re probably not a fit for digital marketing — at least, not yet.

I’m excited to see where my future is headed. With a little luck and a lot of hard work, I may be changing the world soon enough!