>On branding and work vs. personal

>For those of you who don’t know, I work as a Web producer. It’s a newer type of journalist — though my company has had Web producers for more than a decade, other companies are just now hiring folks like us to oversee all content aspects of a website — news-related or otherwise.

And it’s sort of strange — because I work online for a living, I have developed 2 online personas — the work, and the personal. But lately I’ve been thinking about that. I’m considering letting the two worlds collide.

Basically, what I am thinking is of buying a domain name (I have one in mind) and running that site on WordPress or Typepad Pro — I have accounts with both.

Then, I would use that site to link up to this blog — which I don’t wish to move from Blogger — as well as to my online professional work and all my social media accounts. It would be a one-stop shop for everything Southern Web Girl.

Because I don’t have anything to hide, and because I work as a Web producer, I think it would behoove me to brand myself appropriately, to show that I can work on multiple CMS, manage several social media accounts, and have fun while I’m at it.

I think the only negative to this is that I might worry about people knowing too much about me. It also means that all of you would know where I work, and that those I work with professionally would have access to this blog if they wanted. But I’m sure that right now, you could probably connect all the dots with a few clicks of the mouse anyway.

So, thoughts? And if you prefer WordPress vs. Typepad Pro, I would love to hear thoughts on that as well.

6 thoughts on “>On branding and work vs. personal”

  1. >Everything I have learned is that if you trust in your expertise, it's best to tie personal to public. I am preparing to connect my last name to my blog, in the not too distant future, precisely because if something matters you need to put your all behind it.


  2. >Personally, I think this is a great decision. I have always maintained my blog as something that could potentially provide other writing samples that aren't strictly journalism-related. It also shows that I am highly involved in the Internet, social media, etc. and I think that's something employers now look for.Melding those worlds together simply means being a bit more careful about what you say. Sometimes I want to rant about a coworker, but I hold back 'cause that information isn't necessarily appropriate in the professional realm. There's obviously a fine line when blending the professional and personal together, but I'm sure you can do it.


  3. >It sounds like you've put a lot of thought into it, so I think you'll be fine. I haven't used Moveable Type Pro (though I have used Typepad), but I will say that WordPress is an excellent platform to use and get to know better. (I'm surprised you're not considering Blogger, given that this site has been on it for 3 years.)Worse comes to worst, you can delete the new site and keep everything separate. (My Birmingham blog and personal blog are still separate.)


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